Public and private leaders have been called on to unite behind the Jeddah Call to Action, a commitment to align with UNWTO’s approach to rethink tourism governance at every level to keep adapting to the challenges faced by tourism as a global driver for recovery.

The Executive Council of UNWTO has met to advance the recovery of tourism around shared goals and a common vision for the sector.

Tourism continues to recover at a strong pace. Globally, destinations welcomed almost three times as many international arrivals in the first quarter of 2022 as in the same period of 2021, with Europe leading the sector’s rebound.

UNWTO joined high level representatives from Environment Ministries, International Organizations and UN Agencies to consolidate tourism’s commitment and position as a high impact sector for accelerating sustainability.

UNWTO has welcomed the Yukon Sustainable Tourism Observatory into its growing International Network of Sustainable Observatories (INSTO).

The Committee on Matters Related to Affiliate Membership (CMAM) convened its first meeting focused on the election of its Chair and Vice-Chair and to consider all the applications for Affiliate Membership received. The Committee will submit its evaluation to the Members of the Executive Council during its 116th Session which will take place on 7-8 June in Jeddah, Saudi Arabia.

The World Committee on Tourism Ethics (WCTE), an impartial body which reports directly to the UNWTO General Assembly, met under a new chair and with a new composition. After deliberations, the Committee agreed to issue the following statement:

Tourism leaders from the Americas have met to address the current challenges and opportunities around restoring confidence in travel across the region.

UNWTO Secretary-General Zurab Pololikashvili has met with key figures from the Organization’s American Member States, to further strengthen international cooperation and advance a shared vision for the future.

UNWTO has announced the launch of the Digital Futures Programme, designed to accelerate the adoption of new technology among tourism enterprises.