Tourism leaders from across Asia and the Pacific have placed building resilience and embracing innovation at the heart of the sector’s restart and sustainable future.

UNWTO has welcomed Bogotá’s Tourism Observatory into its International Network of Sustainable Observatories (INSTO).

Public and private leaders have been called on to unite behind the Jeddah Call to Action, a commitment to align with UNWTO’s approach to rethink tourism governance at every level to keep adapting to the challenges faced by tourism as a global driver for recovery.

The Executive Council of UNWTO has met to advance the recovery of tourism around shared goals and a common vision for the sector.

Tourism continues to recover at a strong pace. Globally, destinations welcomed almost three times as many international arrivals in the first quarter of 2022 as in the same period of 2021, with Europe leading the sector’s rebound.

The European Member States of UNWTO have highlighted the importance of jobs, professional training and sustainability and innovation as they jointly guide the recovery of tourism across the region.

UNWTO joined high level representatives from Environment Ministries, International Organizations and UN Agencies to consolidate tourism’s commitment and position as a high impact sector for accelerating sustainability.

More than 30 countries in Europe have signed up to share knowledge and best practices with the aim of enhancing tourism competitiveness and supporting the recovery of the sector across the region.

UNWTO has welcomed the Yukon Sustainable Tourism Observatory into its growing International Network of Sustainable Observatories (INSTO).